Your Business Needs Facebook. No excuses.
Don't have your business on Facebook? Don't think it's important?
Whatever your reasons or excuses may be for not having a Facebook page for your business, they're wrong (fight me).
In today's digital age, you can't afford not to be on Facebook or any other social media site that aligns with your business goals. Facebook has been continually growing over the last 13 years and it's not going away anytime soon. Facebook can be used to increase your business's reputation and brand awareness, direct traffic to your website, drive leads and sales, support events, and improve your customer service and interaction.
"My customers aren't on Facebook."
In June 2017, Facebook had more than 1 billion active users daily:
1.32 billion daily active users on average for June 2017
2.01 billion monthly active users as of June 30, 2017
These numbers have been a 17% increase year-over-year, which means there is a very good chance both your current and future customers are on here and looking for you!
"I can't afford it"
You don't need to spend a massive amount of money for followers, engagement, clicks, shares, likes, etc. In fact, you don't have to spend any money, if you don't wish to. The main point of having a Facebook business page is to build a community and awareness surrounding your brand and business. This network was specifically created to connect people, so you should use it to do exactly that. People don't want to be sold to, they want to create relationships, look at funny cat videos and feel like they are part of a community when they are on Facebook.
When you create posts and share content that your followers are interested in, they will stay loyal and keep coming back to your page for more and engaging with the content that appeals to them. You can engage back by sharing customer's photos, videos and stories, to make them feel appreciated by your business or just simply replying back to posts, reviews and messages so they know that you are listening.
If you are wanting to spend on Facebook ads, promoting your website, lead generation, boosting posts, or reaching customers in other ways through paid promotions, you can target your audience by basically any demographic you want. You can ensure you are spending your hard-earned money on ads that will be shown directly to your specific target customer. Want to sell to a bride-to-be, in her mid 20's, living in Kelowna, who got engaged in the last 6 months to a year? How about couples in their 30-40s, with children, who plan family vacations? With Facebook Audience Insights, you can see who is already visiting and interacting with your page, and with ads you can target the exact people your page isn't reaching yet, who you can then direct to visit your website and buy your product or service. Your spend can be as little as just $1/day, and with the right targeting options, this will be enough to get in front of the people who are interested, engaged and will buy your product or service.
"I don't have time."
This is where I come in! I offer social media services including setting up your accounts, auditing your current profiles, managing and creating content for you and helping with ads. We can work together to create a social media strategy and determine the type of content that your audience is looking for.
You can also use a social media management platform such as Hootsuite, which has a basic plan of just $10USD per month. This tool allows you to monitor all of your social media accounts in one convenient location; you can track mentions of your brand, see comments and likes on your posts, reply to messages and more. You can also schedule all of your social media posts in advance, so you don't have to log into each separate account everyday to see what's new and create a post. Hootsuite also offers analytics but these come at a fairly high cost. So for this, I do recommend checking the analytics of each profile individually, as each platform has these numbers readily available in their insights.
Exceptions to every rule...
A short and sweet list of those who just may be an exception to the "You MUST have a business Facebook page" rule are:
Those with aggressive sales tactics.
See above: Facebook is for community, connecting, awareness, not constantly pushing hard sales.
Those with ZERO desire to see their page succeed.
If you aren't posting, engaging, updating or in anyway using your Facebook page so that your customers know you are there, then go ahead and scrap the page now. You have to put in the work to see the results.
Well, what are you waiting for? Go create your Facebook business page!