Top 7 Website Design Trends in 2018
Move over 2017, the new year is bringing in exciting new website design trends. This year's major focus will be on enhancing the overall user experience.
1. BRIGHT, BOLD COLORS
This trend was also seen in 2017, but this year things will get bolder and brighter, as companies focus more on standing out from the crowd, growing their brand image and becoming more adventurous with their design choices. With advancing mobile capabilities and high resolution screens, this will truly bring websites to life even on a small screen. Colors will be mixed tastefully, to be bold yet easy on the eyes.
Stripe uses bold blue hues to make their home page pop. stripe.com/ca
These provide an easy and effective way to share information in a way that users can easily interpret, before they even start reading the accompanying text. Illustrations will begin competing with professional and stock photography. It is a fun way to add unique imagery to your site and revitalize your content.
3. MOBILE WEBSITES
Again, this isn't just new for 2018, but technology is advancing and has no signs of slowing down. More and more people use their mobile devices to access websites over a desktop, and mobile has actually surpassed desktop usage for 2017. Responsive web design allows the creation of a website that flows perfectly from screen to screen and adjusts content according to the viewer's screen size. Mobile design is smarter and includes easy to click buttons, easier scrolling, ordering, and more simplified icons. In 2018, Google's mobile first search index will start using mobile sites to create and rank search listings rather than the desktop version.
4. UNIQUE LINES
Goodbye boxes and harsh lines. 2018 will see a huge rise in more rounded corners, asymmetrical layouts and will redefine what we think a website should look like. These fluid lines and informal layouts give each website its own distinctive look and feel, while content and information are still easily found.
5. AUGMENTED REALITY
Virtual Reality (VR) and Augmented Reality (AR) apps and gear are exploding right now. It's no surprise that companies are creating apps to complement their website for users to interact with their products in AR. You can see what furniture will look like in your home with astonishing accuracy with the Ikea Place App. You can "try" clothes and accessories on from the comfort of your home, making the process of online shopping an incredible experience for the user. More companies will realize various uses of AR not only for their customers but also for other purposes such as training.
Ikea customers can see what furniture will look like in their home before purchasing.
Websites are coming to life this year, with parallax scrolling, mouseover effects on desktops, and animations that bring your eye to the most important details and information. These animations load quicker than background videos, meaning these additional effects are not slowing down websites, rather just enhancing them for the user. Subtlety is key here though, as too many moving parts can cause unwanted distraction.
Google is a great example of a website using animations to bring pertinent information to the user's attention. store.google.com/product/pixel_2
Larger fonts and colorful text will be used to make headings stand out even more. We will see a rise in unevenly or largely spaced letters and words. Pairing of various fonts, including serif and sans serif, will create a unique but well balanced look.
Is your website ready for 2018?! What are your thoughts on new design trends this year? Leave a comment below!